Search Engine Optimization
Red Sky Websites takes an active approach in optimizing our sites for organic search performance. It’s partly science, but mostly art, continually striving to improve our clients’ websites in search engine placement.
As search engine algorithms get smarter and smarter, it becomes increasingly difficult to artificially improve search engine performance. The key is top quality content, dynamic, rich with the terms for which the sites’ potential audience are likely to use as search terms. Content is king. Always has been, always will be. The most effective method then, in improving search engine performance and ranking is to provide the content your site’s visitors are looking for.
With a base of solid quality content in place, all the technical tools and tricks can be added to augment the site’s overall effectiveness in search engines.
- XML Sitemaps
- Meta keywords and descriptions
- URL Rewriting
- Alt and Title tags
- Inbound links / reciprocal links
- Feeder sites
- Monitoring / analytics / reporting
- And most important, regular planned updates and additions to content