Thursday, February 2nd, 2012
So, you’ve got a website. Now what?
Like anything else in life, we get out of our websites what we put into them. When the Internet was young, websites were relatively static and simple. Glorified yellow page ads. A billboard in cyberspace. But this is no longer the norm.
Most new sites nowadays are developed using some sort of content management system. Could be Drupal, Joomla, Concrete, WordPress, or one of many others. We at Red Sky love WordPress for most sites. It’s got lots of built in capabilities, great SEO, an abundance of free plugins, and a decent (though simple) security system. So, unless you need lots of users with lots of different levels of security, or unless you need something really custom and special or ecommerce, WordPress is often more than capable. And it’s relatively simple, which means it takes less time to build a site with WordPress, which means it costs less money. If you need more power or features than WordPress offers, we’re well versed in Drupal, Joomla, and Concrete. And if you need even more power, we’ve developed a custom in-house CMS framework, dubbed Red Sky CMS.
But, I think I strayed from the point. The point is that regardless of the platform, websites need to consistently managed.
Some companies and organizations are doing a pretty good job at this. They’ve got staff dedicated to the regular tasks of adding and updating content, monitoring search engine placement, managing ad campaigns, etc. But most companies aren’t doing a good job at this yet. In most cases, it’s not because they don’t want to, it’s more that they’re simply not equipped. And this is where we at Red Sky excel.
We love managing websites. We love doing SEO and watching the search engine placement rise. But mostly we love it when websites are effective, effective in terms of attracting and engaging clients and potential clients and effective in terms of returning money. Let’s face it. That’s a primary reason any business is in business. To make money. To earn a return on investment, both capital investments and human investments.
Does your company earn a reasonable return on your website investment? If not, give us call. Perhaps we can help.
Thanks for reading,
Thursday, November 3rd, 2011
Seems like a simple concept, Successful Internet Marketing. But how many of us have really experienced any substantive and sustainable success marketing on the Internet? And how do we define success? And how is marketing on the Internet different from more traditional marketing approaches and channels?
It starts, most always, with an effective website. So let’s start there. An effective website:
- Accurately describes and portrays your organization
- Is fresh and dynamic with regular updates and additions
- Is interesting and aesthetically pleasing such that it captures and holds your users’ attention
- Is secure, reliable, and stable
- Functions and displays optimally on most computers as well as cell phones and tablets
- Includes a clear path to conversions (sales leads, product sales, etc.)
- Provides a positive return on investment
Your website is a direct reflection on you and your company or organization. It’s often the source of the first impression your potential customers or clients. Does your website provide a positive first impression?
Having created an effective website, the next step is to attract an audience. This is really the essence of marketing — attracting people who have a reasonable probability of becoming your customer or client.
- Define the target demographic — “Who is my customer?”
- Define potential channels to attract that customer. (organic search, paid search, social networking channels, paid advertising, etc.)
- Define specific conversions and the value of those conversions — “What’s the value (projected return) of a new potential customer?”
- Determine a marketing budget.
- Spend some money.
- Measure the return.
- Do more of what works, less of what doesn’t.
So successful Internet Marketing begins with defining success. For most of us success involves attracting more people who want or need what we offer. Efficiently and profitably. It doesn’t have to be difficult. Define success. (In terms of your specific business). Build the foundation. (An effective website.) Identify your customer (demographics). Create a marketing plan. Execute your marketing plan. Measure the performance. Adjust as needed. Reap the rewards.
Need help? Call Red Sky Websites today. (302) 703-0700. Or email us. email@example.com.