Wednesday, August 29th, 2012
With their grand opening scheduled for the weekend of September 1st and 2nd, 2012, Precision Paintball of Georgetown, Delaware, is Sussex County’s only field and the premiere field on the Delmarva Peninsula. Red Sky is pleased to have produced their website, on a foundation of WordPress, including an event calendar, Google map based driving directions, lots of search engine optimization, and a photo gallery. Visit their site today, or better yet, come play paintball!
Monday, December 19th, 2011
Red Sky is pleased to announce the launch of a new website, rehobothnightlife.com. The new website includes categorized business listings relevant to enjoying the night in the Rehoboth Beach area, including restaurants, hotels and lodging, entertainment, and bars.
Each business in the selected category is displayed visually on a Google map, making it easy for visitors to the area as well as residents to find nearby night spots and happenings. Each business includes a page of information along with phone numbers and links to the business’s websites, Facebook pages, and Twitter feeds, where available.
A sister site, lewesnightlife.com has also been launched, focusing on the Lewes, Delaware area.
New features are being continually added such as integration with Facebook and other social networking sites as well as the ability for visitors to the site to post comments and reviews.
Local businesses have the opportunity to advertise on the sites and to log in and manage their business’s listings.
Tuesday, October 18th, 2011
“Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union.” ~ Frank Lloyd Wright – Architect
The web is new and innovative and different from any past human endeavor. This is true in some respects. The Internet is bridging gaps, creating new channels, opening new opportunities. But in other respects, it’s not really true at all. It is simply a new medium. Before the Internet, television changed the world; before television, radio; before radio, the telegraph. And so on. People change, societies evolve, the world gets faster, but people, the essence of people, who we are and what we want, remains largely unchanged. Throughout history people want their needs and wants fulfilled. Styles change, preferences move, language evolves, but people remain the same.
And the Internet is simply an extension of people. A medium, a set of tools and agreements allowing people and businesses and groups to communicate, interact, learn, and transact.
So your web presence is simply an extension of who you are. Or at least, it ought be.
Blogs, social networking posts and pages, and personal websites reflect the people that create them. And business websites reflect the businesses that create or operate them.
Is your website a reflection of you and your company? Does it accurately portray your company’s products and services and market and values? If not, it simply won’t work. Visitors to your website continue to grow more savvy and discriminating. It’s very easy to click the back button and move on to the next search result on Google.
What is your company, at its essence? What need do you fulfill in the marketplace? What specific solutions can you provide to potential customers or clients? These are the core questions. Does your current website answer them accurately? This is function. This is who you are. And from function flows form. And form introduces function.
It’s difficult to explain what makes a website optimal. It’s a mix of compellingness, usefulness, attractiveness, and authenticity. We know it when we see it. It’s Google. It’s Facebook. It’s a thousand other successful websites. It’s where form and function mix in subtle harmony.
Thanks for reading,