Content and Copy Writing

The need for quality content is paramount to the success of a website. Websites are visible to all the world. Potential as well as current clients and customers need to see the quality of your organization or company reflected clearly.

Effective website content is compelling, succinct, and accurate. Our methodology is designed to facilitate the process of authoring and publishing this content.

Our process generally includes these steps:

1. Determine the appropriate website organization and pages through client discussions.
2. Outline the purpose of each content page or block.
3. Devise questions to prompt client for content for each page.
4. Client responds to the questions, either via email or in-person interview.
5. Red Sky staff edits client-provided materials, ensuring consistency, quality, and effectiveness.
6. Pages are published in draft format, accessible only to client.
7. Client approves content, or alternately, provides feedback.
8. Pages are published and accessible publicly.
9. Periodic reviews are scheduled for the addition or modification of website content.